Content Creator — Assessment

Part 01

About you

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Full name

Email

Phone / WhatsApp

City

Years creating content professionally

Current role and company

Portfolio or showreel link

Your own Instagram / TikTok (optional)

Earliest start date / notice period

Expected monthly salary, EGP (optional)

On camera

Preferred way of working

CV (PDF, up to 5 MB, optional)

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Part 02

Craft

Twelve quick questions on short-form video and platform craft, then three short written answers. Answer from your own experience — we read the written answers carefully, and we are looking for your thinking, not a textbook answer.

Quick questions

01You are delivering a Reel or TikTok. What should the export be? 1920 × 1080, 16:9 1080 × 1350, 4:5 1080 × 1920, 9:16 1080 × 1080, 1:1

02Where should key on-screen text sit in a 9:16 Reel? Along the bottom edge, where subtitles usually go In the central safe area — clear of the caption and username at the bottom and the buttons down the right side In the top-right corner Anywhere — the platform moves the buttons out of the way

03What should the first one to two seconds of a Reel do? Show the brand logo so people know who it is from Build up slowly so the payoff feels earned Give the viewer a reason to keep watching — the payoff, a tension, or a question — straight away Show a title card with the topic

04A Reel's retention graph drops sharply at 0:02, then stays flat. What do you fix first? The ending and the call to action The opening — the hook is not holding people The hashtags The posting time

05A brand's business account wants to use a trending pop song in its Reel. What is the right call? Use it — if the platform shows it in the audio list, it is licensed for everyone Use it, but only for the first 15 seconds Use the platform's commercially cleared audio library, or music the brand has licensed — many trending songs are not cleared for business use Speed the song up so it is not detected

06Instagram has said one signal matters most for reaching people who don't already follow you. Which is it? Likes per reach Sends per reach — people sharing it by DM Comments with three or more words Number of hashtags used

07Why burn captions or on-screen text into a talking-head Reel? Many people watch with the sound off, and captions make the video accessible The algorithm only reads burned-in text It hides the watermark There is no reason — auto-captions are always on

08You are shooting on a phone with no budget. What improves the footage the most? A beauty filter Digital zoom to get closer Light — face a window or soft daylight, and lock exposure and focus Shooting at the highest frame rate the phone offers

09You are paid by a brand to post about its product on your own account. What do you do? Nothing — it is your account Mention the brand somewhere in the hashtags Disclose it clearly — use the platform's paid partnership label and/or a clear "ad" disclosure Disclose it only if someone asks in the comments

10You have a 60-second horizontal YouTube video and want Reels from it. What is the best approach? Upload the same file — Instagram crops it automatically Re-cut it: pick the strongest moments, reframe to 9:16, and open each cut with its own hook Add black bars top and bottom Post a screenshot with "link in bio"

11What are content pillars? The three posts pinned to the top of the grid A short set of recurring themes the content rotates between, each tied to a brand goal The brand's colour palette The hashtags a brand always uses

12You have three hook ideas for the same Reel. What is the best way to find out which one works? Ask the client which one they like Keep the rest of the video identical, publish each opening as its own test, and compare how many viewers stay past the first 3 seconds and the average watch time Post all three at the same time and count the likes Use the one with the most emojis

Short answers

Share one piece of content you made that performed well. Link it, give us the numbers you have, and tell us why you think it worked.

0 / 200 words

The client says: "We want this to go viral." What do you say back, and what do you promise them instead?

0 / 150 words

How do you use AI (scripts, voice, image or video generation, editing) in your real workflow — and where do you refuse to use it?

0 / 150 words

Part 03

Critique

A junior creator sent this script for a client Reel and wants your sign-off before the shoot tomorrow. The brand is fictional. Read it, then tell us what is wrong, rewrite it, and give us three better openings.

Client: Mango & Co., a juice bar in Zamalek (fictional) · Goal: get people in for the new mango-season menu · Format: Instagram Reel, 48 s · Audio: a trending pop song from the charts

Time	Shot	On-screen text	Voice-over
0:00–0:04	Logo animation spins in with a whoosh.	MANGO & CO. PRESENTS…	—
0:04–0:10	Wide, static shot of the shop exterior from across the street.	—	"Hello everyone and welcome to Mango & Co., the best juice bar in Cairo since 2019."
0:10–0:22	Slow pan across the full menu board (32 items, with prices).	The full price list	—
0:22–0:30	A staff member holds a cup, looking off to the side.	—	"We have many delicious juices, smoothies, salads and also breakfast."
0:30–0:38	Stock clip of mangoes on a tree (stock site watermark visible).	MANGO SEASON IS HERE!!! 🥭🥭🥭	—
0:38–0:44	The owner, to camera.	—	"Also we are hiring, and follow us on TikTok."
0:44–0:48	Black screen.	Visit us. Link in bio. (set along the bottom edge)	—

Caption: Come visit!! #juice #cairo #egypt #food #drinks #mango #summer #healthy #love #instagood #reels #foodie

List every problem you see, most serious first. One per line.

0 / 350 words

Rewrite it as a 15–25 second Reel: timings, shots, on-screen text, and voice-over (if any).

0 / 300 words

Write three different openings for your version — what we see and hear in the first two seconds. One line each.

0 / 90 words

Submitting starts your 72-hour clock for Part 04. If now is not a good time, come back when you can give the brief proper attention — your answers stay saved in this browser.

Content Creator.

About you

Craft

Quick questions

Short answers

Critique