Senior Graphic Designer — Assessment

Part 01

About you

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Full name

Email

Phone / WhatsApp

City

Years as a professional designer

Current role and company

Portfolio link

Instagram / LinkedIn (optional)

Earliest start date / notice period

Expected monthly salary, EGP (optional)

Arabic typesetting

Preferred way of working

CV (PDF, up to 5 MB, optional)

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Part 02

Craft

Twelve quick questions on production knowledge, then three short written answers. Answer from your own experience — we read the written answers carefully, and we are looking for your thinking, not a textbook answer.

Quick questions

01A new logo will be screen-printed in two colours on tote bags and also used across the website. What should the master file be? A 6000 px PNG with a transparent background A vector file (AI / PDF / SVG) built with spot colours, with raster exports made from it A high-quality JPEG at 300 ppi A layered PSD so every element stays editable

02Under WCAG 2.x AA, what is the minimum contrast ratio for normal-size body text against its background? 3:1 4.5:1 7:1 2:1

03Of these sizes, which takes up the most screen space as a single-image post in the Instagram feed? 1080 × 1080 1080 × 1920 1080 × 1350 1200 × 628

04You are designing a 1080 × 1920 story. Where should the headline and the call to action never sit? In the outer ~250 px at the top and the bottom, where the interface covers the frame In the centre third, because people swipe past it Anywhere on the left half There is no restriction on stories

05A large solid black background is going to offset print. What is the right black? 100% K only C100 M100 Y100 K100 for maximum depth RGB 0 0 0, converted automatically by the printer A rich black build such as C60 M40 Y40 K100, keeping total ink within the printer's limit

06Kerning and tracking — which statement is correct? They are two names for the same setting Kerning adjusts the space between a specific pair of letters; tracking adjusts spacing evenly across a range of text Tracking adjusts a specific pair; kerning adjusts the whole line Kerning controls the space between lines

07What is the standard bleed for most print jobs? 0 mm — printers trim exactly 1 mm 3 mm (≈ 0.125 in) 10 mm

08A photo will print at A4 in a magazine. What effective resolution should it have at that final size? 72 ppi 150 ppi 300 ppi 1200 ppi

09You export images for the web and social. Which colour profile do you embed or convert to? sRGB Adobe RGB (1998) CMYK FOGRA39 ProPhoto RGB

10You are setting a bilingual Arabic + English post. What is the right approach? Keep one layout and just right-align the Arabic text Use the Latin font for both; most fonts include Arabic glyphs Mirror the reading direction for the Arabic version and pair an Arabic face whose weight and visual size match the Latin face Always set Arabic one size smaller so both lines are the same width

11Why is the triangle in a "play" button usually nudged slightly right of the circle's centre? It is a rendering bug that designers accept Optical centring — the triangle's visual mass sits left of its geometric centre To make room for a shadow It is a platform guideline with no visual reason

12Your campaign look is approved and a junior designer will now make the next 40 assets. What do you hand over first? The final exported PNGs so they can copy them A verbal walkthrough on a call Master templates with locked styles, plus a one-page system sheet: type scale, colour roles, grid, image direction, and do / don't Nothing — a good junior should work it out from the posts

Short answers

Tell us about one piece where your design set a look that other designers then had to extend. What did you lock, and what did you leave open on purpose?

0 / 200 words

The client looks at a balanced hero ad and says: "Make the logo bigger." What do you do, and what do you say back?

0 / 150 words

How do you use AI image tools (Midjourney, Firefly, Higgsfield or similar) in real production — and where do you refuse to use them?

0 / 150 words

Part 03

Critique

A junior designer sent this feed post (1080 × 1350) for your sign-off before it goes to the client. The brand is fictional. Open it full size, then tell us what is wrong and how you would fix it.

List every problem you see, most serious first. One per line.

0 / 350 words

Describe how you would fix it — the redesign you would hand back.

0 / 250 words

Now write the actual message you would send the junior. Keep it to what you would really say.

0 / 150 words

Submitting starts your 72-hour clock for Part 04. If now is not a good time, come back when you can give the brief proper attention — your answers stay saved in this browser.

Senior Graphic Designer.

About you

Craft

Quick questions

Short answers

Critique