A luxury marketing agency for Istanbul brands selling to the Gulf.
TEE8 is a luxury brand and growth marketing agency for Istanbul and Turkish brands selling to buyers in Saudi Arabia, the UAE, Egypt, and the wider Arab world. We build the brand, write and run the Arabic and English campaigns, and work at home in Türkiye alongside our partner on the ground in Istanbul. Our studio is in Cairo.
Why Gulf buyers need a different story.
Success in Istanbul doesn't carry over to Riyadh or Dubai on its own. Gulf buyers compare an Istanbul label with European houses and their own regional favourites, in Arabic, on the platforms they use. We build the brand and the campaigns for that comparison.
- 01
Arabic that reads native
Campaigns written for Saudi, Emirati, and Egyptian audiences in Arabic, not translated from Turkish or English after the fact.
- 02
Istanbul as the luxury story
We position the brand as Istanbul luxury—craft, design, the city—rather than a generic import, so it can sit next to the European labels it competes with.
- 03
Market by market
Riyadh, Dubai, and Cairo buy differently. One brand, with price framing, creators, tone, and timing adjusted for each market.
- 04
The whole funnel
Desirability, paid social, Arabic and English landing pages, a WhatsApp concierge, and retargeting, read against requests and sales, not followers.
- 05
Close to both sides
A partner on the ground in Istanbul and a studio in Cairo, within an hour of each other, so briefs, shoots, and approvals keep moving.
- 06
Priced in US dollars
Retainers quoted in USD, so the price you agree doesn't drift with the exchange rate.
Three disciplines, one team.
And at home in Istanbul.
For brands building in Türkiye, we bring the same brand-and-growth system home: positioning and identity, Instagram-first campaigns, and AI-native production, with our partner on the ground in Istanbul for local execution.
- Fashion & ready-to-wear
- Jewellery
- Real estate & residences
- Boutique hotels
- Home & furniture
- Natural stone & materials
Questions, answered.
Do you work with Istanbul and Turkish brands?
Yes. Our main work in Türkiye is helping Istanbul and Turkish brands sell to buyers in Saudi Arabia, the UAE, Egypt, and the wider Arab world. We also build brands at home in Türkiye with our partner on the ground in Istanbul.
Do you have a team in Istanbul?
We have a partner on the ground in Istanbul. Our studio is in Cairo, within an hour of Istanbul time, and every client gets one fixed weekly call with the agenda sent ahead.
Which languages do you work in?
Strategy, documents, and Gulf campaigns are delivered in English and Arabic. For campaigns aimed at Turkish consumers, we work alongside our partner in Istanbul.
How are retainers priced for Turkish brands?
In three tiers, quoted in US dollars after a short fit call, so pricing doesn't drift with the lira. We price on the scope and the number the work is built to move.
Which sectors do you know best?
Fashion and jewellery, real estate and residences, hospitality, and makers moving from commodity to brand—including natural stone and materials exporters selling into Egypt and the Gulf.
Some rooms you're invited in.
Membership opens in cohorts—vetted, introduced, held to a standard. Tell us what you want to engineer, and we'll reply within a day.